Native advertising for e-commerce campaigns
Updated: Sep 13
The internet has undoubtedly become a fundamental platform that allows businesses large and small to advertise with wide reach and reach a wide audience much more easily. Interaction and communication channels have become much easier. Nevertheless, the advertising industry is changing. Ad blockers in particular, which are designed to protect against unwanted ads, are very popular with Internet users. A huge challenge for everyone involved, forcing advertisers to find new ways to reach customers It is extremely important to implement a new marketing strategy in order to grow businesses and increase the number of customers. One such strategy is native advertising, a new form of advertising in this new age.
Types of native advertising
In the context of e-commerce, it is very important to consider the type of platform on which native advertising is to be deployed. Depending on this, there are various implementation options:
In-Feed: This type of ads is displayed on homepages, on social networks like Facebook, Instagram or Twitter, or in news feeds, keeping the same style as regular posts.
In Articles: Ads are embedded in articles and related content is suggested.
Native Display: Ads are displayed in the advertising area of the visited website.
Advertorials: This type of advertising focuses on a specific brand or product and emphasizes the incentive for the target group to buy.
Native advertising offers many benefits for ecommerce brands:
Integration and unobtrusiveness: Ads fit seamlessly into the content of a website or app without being disruptive or intrusive. This makes it possible to subtly target potential customers without upsetting them.
More attention: Because native ads are similar to native content, they often attract more attention than banner ads or pop-ups. This can increase the chances that users will actually notice and click on them.
Increased credibility: When native ads provide relevant and useful information, they can increase user trust. When they are found helpful, users are more likely to consume the content and trust the product or service being advertised.
Better targeting: Native ads enable ecommerce businesses to target their audiences more accurately. Platforms that offer native advertising often allow for targeting based on demographics, interests, and behaviors.
Mobile Optimization: As more and more people access the web from mobile devices, native ads are particularly beneficial as they are well-suited for viewing on small screens.
Increase conversion rate: Well-designed native ads can increase conversion rates by putting relevant products or services directly in the eyes of users.
Measurability and Optimization: Real-time reporting allows you to accurately track and analyze the success of native ad campaigns. This is particularly important in rapidly changing marketplaces to optimize ads and strategies and use the marketing budget more efficiently.
Better user experience: Because native ads tend to be non-intrusive and provide relevant information, they contribute to a more positive user experience. This can increase user loyalty to the website or app.
Less adblocker usage: As native ads are less intrusive, users are less likely to use adblockers to bypass them, which in turn increases your ads' visibility.
Overall, native ads provide an effective way for ecommerce businesses to promote their products or services in a subtle and engaging way to better reach their audiences and increase conversion rates.